You must not use ember to create, schedule, or publish:
- •Content that is illegal under UK law or the law of the jurisdiction it targets
- •Harassment, threats, bullying, or targeted abuse of individuals or groups
- •Hate speech or content that incites violence or discrimination based on race, religion, gender, sexual orientation, disability, or similar characteristics
- •Child sexual abuse material (CSAM), zero tolerance, immediate termination and reporting to authorities
- •Content that infringes someone else's copyright, trade mark, or other intellectual property rights
- •Malware, phishing links, or content designed to deceive or harm users
- •Spam, unsolicited bulk messages, or deceptive promotional content
- •Misinformation or disinformation designed to cause serious harm (e.g. election interference, public-health lies)
You must not:
- •Use bots, scripts, or automation to access ember outside of our documented APIs
- •Scrape, crawl, or otherwise extract data from ember in bulk
- •Reverse engineer, decompile, or attempt to derive our source code
- •Attempt credential stuffing, brute force, or any form of unauthorised access
- •Create fake accounts, impersonate other people or organisations, or misrepresent your identity
- •Artificially inflate engagement (follows, likes, comments, views) through coordinated, paid, or automated means
- •Resell, sublicense, or white-label ember without a written partnership agreement
- •Interfere with, overload, or disrupt the service or its infrastructure
When you connect Meta, TikTok, LinkedIn, YouTube, Pinterest, X, or any other platform, you must follow that platform's community guidelines, terms of service, and advertising policies in addition to this policy.
Platform-specific issues that are prohibited on ember include but are not limited to:
- •Breaching Meta's Platform Terms, Community Standards, or Branded Content policy
- •Breaching TikTok's Community Guidelines or Commercial Content policy
- •Breaching LinkedIn's Professional Community Policies
- •Breaching YouTube's Community Guidelines or API Services Terms
If a platform suspends your account for a breach, that's between you and them, we cannot intervene.
ember is a tool for reaching audiences who've chosen to follow you. Don't use it to send unsolicited promotional content to people who haven't opted in, to tag accounts en masse in unrelated posts, or to run engagement-bait campaigns that trick users into interacting. Repeated spam reports from platforms will result in suspension.
You must not:
- •Probe, scan, or test the vulnerability of ember without our written permission
- •Run penetration tests, port scans, or load tests against our infrastructure
- •Attempt to bypass any authentication, rate limit, or access control
- •Publicly disclose a vulnerability before giving us a reasonable chance to fix it
Responsible disclosure
If you spot a security issue, we want to know. Email [support@utilityseo.com](mailto:support@utilityseo.com) with "Security" in the subject line. Give us a reasonable window to investigate and fix before disclosing publicly, we'll credit researchers who report in good faith.
We apply reasonable limits to scheduling, publishing, AI generation, and third-party API calls. Excessive or automated activity that impacts other users, even on unlimited plans, may trigger throttling, temporary suspension, or a conversation about moving to an enterprise arrangement.
ember includes AI-powered tools that help you draft captions, rewrite content, and generate ideas. You must not use them to:
- •Generate content designed to deceive (fake news, fabricated quotes, doctored facts)
- •Impersonate real individuals, brands, or organisations
- •Defame, harass, or damage the reputation of named people
- •Create sexually explicit content, deepfakes, or non-consensual intimate imagery
- •Circumvent AI safety systems through jailbreaks or prompt injection
You are responsible for reviewing and approving any AI-generated content before it's published.
If you see content or activity on ember that violates this policy, tell us at [support@utilityseo.com](mailto:support@utilityseo.com). Include:
- •A description of the issue and why it violates the policy
- •Links, screenshots, or usernames where relevant
- •Your contact details so we can follow up if needed
We review every report and take action where warranted. Reports made in bad faith (to harass a competitor, for example) may themselves be treated as a violation.
We handle violations proportionately:
- •Warning, for minor, first-time issues we'll usually just let you know
- •Content removal, we may delete or unpublish specific posts that breach the policy
- •Suspension, your account may be paused while we investigate
- •Termination, repeat or serious violations lead to permanent account closure, without refund
- •Legal action, where conduct is unlawful, we may pursue recovery of losses and cooperate with authorities
We cooperate with lawful requests from UK and international law enforcement agencies. Where we receive a valid legal order, we may disclose account data, content, or logs as required. Where lawful and appropriate, we'll notify affected users, but not where doing so would interfere with an investigation.
Questions about this policy, or something you need to report?
UtilitySEO Ltd 4 Frances Street Cheadle, SK8 2AE United Kingdom
Email: [support@utilityseo.com](mailto:support@utilityseo.com)